Look up on Gansevoort Street and you will spot one of the most delicious pieces of public art in New York right now: a 17-by-29-foot billboard of a Pop art hot dog crowned with a bold, messy swipe of ketchup. The work, Hot Dog with Ketchup (2026) by Venezuelan American artist Alex Da Corte, now faces the Whitney Museum of American Art and the High Line — and you can enjoy it without a ticket, any time of day.
Da Corte began with Roy Lichtenstein’s 1963 painting Hot Dog and painted ketchup across its surface in one loose, bodily gesture. The result is a playful collision of Pop Art’s cool commercial polish and the heroic drama of action painting. As a wink to the neighborhood, the piece also celebrates the hot dog vendors working just across the street, bringing the art historical exchange back to the public life of the sidewalk.
The billboard was created in conjunction with Roy Lichtenstein: Like New, the Whitney’s major new exhibition co-curated by Da Corte himself. To complete the experience, Da Corte will deliver the museum’s annual Walter Annenberg Lecture on Thursday, October 29 at 6:30 pm, sharing how he approached Lichtenstein’s legacy as both artist and curator. The street installation is part of the museum’s Outside of the Box public art program and will remain on view through May 10, 2027.
Photo: Whitney Museum of American Art
