Orlando is going all-in on the United Kingdom! Visit Orlando just launched a brand-new integrated campaign to strengthen its presence in the U.K., Orlando’s number one overseas international market, combining advertising, a hands-on London activation, a dream family holiday giveaway and dedicated travel trade events.
The star of the show is “Play Your Way to Orlando,” a free Orlando-themed mini golf experience popping up at Westfield Stratford City in London from October 23 to 25. Families can putt their way through five immersive holes inspired by the destination’s most iconic experiences — world-famous theme parks, space exploration, live sports, relaxing resorts and natural springs.
That’s not all. Ocean Florida, supported by Magic Radio, will offer one lucky family the chance to win the ultimate Orlando family holiday, including flights, accommodation and tickets to the Kennedy Space Center Visitor Complex plus an Orlando Magic NBA game.
Travel advisors and industry partners get their moment too, with “Elevate Orlando Live” events at Emirates Stadium in London (October 26) and the Guinness Storehouse in Dublin (October 27), featuring destination updates, product news and networking.
The activation is backed by Visit Orlando’s broader “Moments in Between” and “Unbelievably Real” campaigns, running across TV, online video, social media and digital billboards in London, Manchester and Edinburgh. “Play Your Way to Orlando brings that story to life through an engaging, family-friendly activation designed to inspire future visits,” said Casandra Matej, president and CEO of Visit Orlando.
Photo: Visit Orlando
